LeasePlan and Richard Hammond launch global What’s next campaign to deliver ‘Any car, Anytime, Anywhere’
AMSTERDAM, the Netherlands, 16 October 2017 – LeasePlan launched today a major global marketing campaign, featuring Top Gear and The Grand Tour presenter Richard Hammond, highlighting LeasePlan's commitment to offering What’s next in mobility to its customers via an ‘Any car, Anytime, Anywhere’ service.
CEO Tex Gunning: “LeasePlan has been delivering cars-as-a-service for the past 50 years so we are exceptionally well positioned to deliver ‘Any car, Anytime, Anywhere’. I’m therefore delighted to be launching with Richard Hammond our global What’s next campaign, which underlines our aspiration to provide the latest in mobility via a fully flexible ‘Any car, Anytime, Anywhere’ service.”
To deliver ‘Any car, Anytime, Anywhere’, LeasePlan also announced its ‘Digital Power of One LeasePlan’ strategy. Tex Gunning: ‘The Digital Power of One LeasePlan’ is a very exciting opportunity for LeasePlan. The strategy leverages the latest digital intelligence technologies to bring our company from the analogue world into the digital world and make LeasePlan’s aspiration of ‘Any car, Anytime, Anywhere’ a reality via best-in-class digital services at best-in-class cost levels. Our growing digital capabilities will also enable us to create a whole new direct-to-consumer approach for the 300,000 high-quality cars that are returned to us every year. This is a very exciting new opportunity for LeasePlan.”
Launched today, the heart of LeasePlan’s What’s next campaign is a 3-minute ‘mission’ film featuring Top Gear and The Grand Tour presenter Richard Hammond. The What’s next campaign also introduces a number of innovative new propositions targeted at the company’s customers in the corporate, SME and private segments. These include a ‘Click & Drive’ offering for the fast-growing SME segment, as well as an end-to-end electric vehicle proposition for corporate customers based in Europe – the first product of its kind.
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LeasePlan is one of the world’s leading fleet management and driver mobility companies, with 1.7 million vehicles under management in over 30 countries. Our core business involves managing the entire vehicle life-cycle for our clients, taking care of everything from purchasing, insurance and maintenance to car re-marketing. With over 50 years’ experience, we are a trusted partner for our corporate, SME, private and mobility service clients. Our mission is to provide what’s next in mobility via an ‘Any car, Anytime, Anywhere’ service – so you can focus on what's next for you. Find out more at www.leaseplan.com